山东11选5

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世界杯賽場做廣告自稱“中國第一”?專家:境外也要遵守廣告法

發布時間::2018-6-20 瀏覽量:2659

JUZHONGGUOZHISHENG《XINWENZONGHENG》BAODAO,SHIJIEBEIZUQIUSAIJINGCAI,DANBUFENGUANGGAOQUEPINPINBEITUCAO。YISHIZAIELUOSIDESAICHANGSHANG,CHUXIANLE“MOUMOUDIANSHI,ZHONGGUODIYI”DEZHONGWENGUANGGAOYU;ERSHIGUONEIDESHIJIEBEIGUANGGAOLI,BUFENPINPAIPINFANJINXINGKOUHAOHONGZHA,GUANZHONGBEI“XINAO”,TUCAOZHELEIGUANGGAO“HAOWUSHENMEI”。OUZHOUSAICHANGSHANG,ZICHENG“DIYI”DEGUANGGAO,SHIFOUSHEXIANWEIFANGUONEIDEGUANGGAOFA?KUANGHONGLUANZHADESHIJIEBEIGUANGGAOXUYAOBEIGUIFANMA?

“MOUMOUDIANSHI ZHONGGUODIYI”HEFAMA?ZHUANJIA:JINGWAIZUOGUANGGAOYEYAOZUNSHOUGUONEIFALV

當“某某電視 中國第一”八個字的廣告語出現在本屆俄羅斯世界杯德國隊對陣墨西哥隊比賽第75分10秒左右的直播畫面時,不少守候在電視機旁的中國球迷露出了驚訝的表情。,,,,山东11选5不少人下意識想到:“咱們的廣告法不是規定了,不能說最高、最好、第一這樣的詞兒嗎?”這樣的做法是不是違反《廣告法》呢?

ZAIGUANGGAOJIE,YOUYIGEJINGDIANQIESHIGONGSHIDESHUOFA,NEIJIUSHI“SHIHUAZHISHUOYIBANYEJIUDENGYUSAHUANG”。ERQIEXIN《GUANGGAOFA》DIJIUTIAOMINGQUEGUIDING,GUANGGAOZHONGBUDESHIYONG“GUOJIAJI”、“ZUIGAOJI”、“ZUIJIA”、“ZUIHAO”DENGJIXIANYONGYU。ZHONGGUORENMINDAXUESHANGFAYANJIUSUOSUOCHANGLIUJUNHAIJIESHOUZHONGGUOZHISHENGCAIFANGSHIBIAOSHI,XIN《GUANGGAOFA》DUIYUGUANGGAOYUDANGZHONG“ZUIGAOJI”DEXIANDINGYIJINGSHIFENMINGQUE


LIUJUNHAIBIAOSHI,GUANGGAOFAWEILECUJINQIYEZHIJIANGONGPINGJINGZHENG,YEWEILEQUEBAOGUANGGAODEZHENSHIXINGHEFAXINGHEGONGPINGXING,JINZHIRENHEGUANGGAOZHUCAIQUZUIGAOJIDEXINGSHILAIXUANYAOCHUIXUZIJIDESHANGPIN,ZHEZHONGFANGSHIHUIYINQIHENDUOQIYEDEGULV。JIARUCHANPINDEXIAOLIANGDEQUEZAIZHONGGUOSHICHANGPAIDIYIZENMEBAN?QISHIZHEGEWENTIBUYONGDANXIN,QIYEWANQUANKEYITIGONGMOUDIAOCHAJIGOUDESHUJULAIZHENGMINGGUONEISHICHANGDEXIAOLIANGHEGUOJISHICHANGDEXIAOLIANGDUOSHAO。RUGUOZHEYANGDAYIGEGUANGGAOCHUQU,BAHUASHUOYUAN、SHUOMAN、SHUOZHENSHI、SHUOZHUNQUE、SHUOWANZHENG,YEBUHUIYOUMAOBING。

QISHISOUSUOGONGKAIBAODAOXIANSHI,ZAOZAI2016NIAN,GAIPINPAIDIANSHIJIUBA“MOUMOUDIANSHI,ZHONGGUODIYI”DEGUANGGAOYUDAZAILEOUZHOUBEIDESAICHANGSHANG,NEISHIJIUYINLAILEBUSHAOZHENGYI。DANGSHIGAIPINPAIDIANSHIHUANZUOCHULEGONGKAIHUIYINGBIAOSHI,“FAGUODEFALVSHIYUNXUYOUZHENGJUDEQIANTIXIASHIYONG‘DIYI’DE。YEJIUSHISHUO,ZIJIDEGUANGGAOSHIJINGGUOOUZULIANHEFAGUOGUANGGAOSHENPIJIGUANTONGGUODE。

那么,這種說法能站得住腳嗎?中國人民大學商法研究所所長劉俊海認為,,,,,值得商榷。

LIUJUNHAIBIAOSHI,ZHONGGUODEQIYEDAOGUOWAIQIUSAIDECHANGDISHANGZUOGUANGGAO,BINGQIECHENGZUO“ZHONGGUODEDIYI”,YIRANHUIHEQITADETONGXINGQIYEFANGDAOYIKUAIQUBIJIAO。ERTOUFANGGUANGGAODEQIYEYOUSHIZAIZHONGGUOJINGNEIZHUCECHENGLIDEZHONGGUODEQIYEFAREN,RUGUOYOUYUZHEZHONGBUZHUNQUEBUJINGZHUNDEGUANGGAO,SHOUSHANGHAIDEYESHIGUONEIDEQIYE。SUOYICONGZHEGEYIYISHANGLAIKAN,JISHIZAIJINGWAIDEZUQIUCHANGSHANGZUOGUANGGAO,YEDESHOUZHONGHUARENMINGONGHEGUOGUANGGAOFADEYUESHUHEDIAOZHENG。ZUOGUANGGAOYAOGUANZHUDAOQITATONGXINGDELIYIGANSHOU,YEYAOGANSHOUDAOXIAOFEIZHEDELIYIGANSHOU,ZHEYANGDEGUANGGAOCAISHIKAOPUDE,ZHEYANGDEGUANGGAOCAIJINGDEZHUFALVDEJIANYAN、SHEHUIDEJIANYAN,NAIZHIYUGUOJISHEHUIDEJIANYAN。


YEJIUSHISHUO,JISHISHIZAIJINGWAIZUOGUANGGAODEZHONGGUOPINPAI,HUANSHIYAOXINZHONGYOUGUONEIDETONGXING、YOUGUONEIDEXIAOFEIZHE,GENGZHONGYAODESHIZUNSHOUGUONEIDEFALVFAGUI。

山东11选5 SHIJIEBEIQIJIANDALIANG“XINAO”GUANGGAOTOUFANG,ZHUANJIA:GUANGGAOYEJIANGSHENMEI。

HUASUIRUCI,BUSHAOWANGYOUBIAOSHI,SUIRANYOUXIEGUANGGAOHUANBUSHEXIANWEIFA,DANNEIWENANCHUANGYIHUANSHISHOUHUOLEHAILIANGDETUCAO。BIRUSHUO,ZAIBENJIESHIJIEBEISAISHIQIJIANBOCHUDEMOUZHAOPINAPPDEDIANSHIGUANGGAOHUAMIANDANGZHONG,CHAONAODERENHAIZHANSHUJIASHANGLEIRENDEZHUANGRONG、ZHENGNINGDEMIANBUBIAOQINGJIASHANGZHONGFUDEKOUHAOHONGZHA,RANGBUSHAOGUANZHONGZHIHU“ZENMEGANJUEJINLECHUANXIAOJITUAN”;


山东11选5 ZHEYANGLIANXUHONGZHADEJIEGUO,GUANZHONGHEWANGYOUDAOSHIZHUSHIJIZHULEGUANGGAOMING,DANSHIJIZHEFANKANZHEXIEGONGSIDEWEIBOZHANGHAO,ZUIJINJITIAOWEIBOXIAMIANDELIUYANDADUOSHIWANGYOUDETUCAO、ZHIZESHENZHISHENGTAO。RENMENBUJINYAOWEN:SHIXIADEGUANGGAONANDAOBUXUYAOSHENMEIMA?DAANDANGRANSHI“XUYAO”,ZHONGGUORENMINDAXUESHANGFAYANJIUSUOSUOCHANGLIUJUNHAISHUO,GUANGGAODEZHENSHIHEFASHIQIZUIDIYAOQIU,LINGYIGEZHUIQIUZESHIGUANGGAOYAOHEHU“SHENMEI”。


LIUJUNHAIBIAOSHI,GUANGGAOYAOMEI,JIUCHUJIDAOHEXINJIAZHIGUAN、SHEJIDAODUIZHONGGUOCHUANTONGWENHUAHUANYOUSHIJIEGEGUOXINGCHENGGONGSHIDEZHEXIEGONGTONGWENHUADEBUTONGDELIJIE。TAGERENRENWEIHUANSHIYAOJIANCHIYIRENWEIBENDEJIBENLINIAN,YAOZUNZHONGGUANGDATINGZHONGHEGUANZHONGDESHENMEIDESUQIU,KAOLVDAOQINGSHAONIANERTONGDUIYUGUANKANGUANGGAOZHIHOUZHEZHONGXINLICHONGJIHEXINLIYINGXIANG,HUANYAOKAOLVDAOBUTONGZHONGZUBUTONGGUOJIABUTONGMINZUDEGUANZHONGZAIKANLEGUANGGAOYIHOUHUIDUIQIYEZUOHEPINGPAN。RUGUONONGYIGELIJINGPANDAODEBEIGUANZHONGTUCAODEGUANGGAO、HENYOUZHENGYIDEGUANGGAOCHUQU,RENJIAHUIWUYIWEIQIYEDEHEXINJIAZHIGUAN,BAOKUORENSHENGGUANSHIJIEGUANJIAZHIGUANHECAIFUGUANFASHENGNIUQU,ERGUANGGAOBENLAISHITISHENGMEIYUDUDE,DANRUGUOYINQIBIERENDETUCAO、PIPINGHEZHIZE,NEIMEZHEQIYEQISHIBUSHIRUIZHIDEZUOFA,SHIYUCHUNDE。

LIUJUNHAIBUCHONGDAO,QIYEXIANGZUOHAOGUANGGAOBINGBUSHIYIJIANRONGYIDESHIER,BINGBUSHISHUOTOURUJINQIANJIUNENGTISHENGZIJIDEMEIYUDU,BEIRENZHIXIAOHEBEIRENJIZHUYESHILIANGMASHI,ZUOGUANGGAODEGUOCHENGQISHIYESHIYIGESHENMEIXIAOFEIDEGUOCHENG。

山东11选5 LIUJUNHAIBIAOSHI,ZUOGUANGGAOHUANYAOJINYIBUKAOLVDAOTINGZHONGSHOUZHONGGUANZHONGDEZHEZHONGSHENMEIDELIYISUQIU,TONGSHIYAOKAOLVYAOAIXICIYEQIYEZIJIDEYUMAO,QUEBAOZIJIDACHUQUDEMEIYIFENZHONGDEGUANGGAO,MEIYIMIAODEGUANGGAO,MEIYICIDEGUANGGAO,MEIYIGETUPIAN,MEIYIGEWENZI,MEIYIGESHENGYINDOUNENGCHUANDIQIYE、SHENZHIHUANYOUZHENGGEZHONGGUOXINGXIANGZUIMEIDENEIYIBUFEN。

GUANFANGWEIXIN

山东11选5DIANHUA:139-9136-9872

山东11选5DIZHI:XIANSHICHANGANQUXINGLONGJIEDAO210GUODAOXIGONGZICUNKOU

BANQUANSUOYOU:XIANZHUOLUOGONGMAOYOUXIANGONGSI

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